Cognitus-Caritas Learning Alliance
The COGNITUS-CARITAS Learning Alliance is a bespoke professional development on Strategic Communicat...
WHY MEDIA MONITORING AND ANALYSIS IS ESSENTIAL
Businesses of all sizes have access to a wide media coverage especially in today’s digital age...
DIFFERENCE BETWEEN BRAND ADVOCACY AND BRAND AMBASSADORSHIP
The main aim of both marketing strategies is to promote a brand particularly through word-of- mouth....
Chief Adedayo Ojo, Founder and Chief Executive Officer of Caritas Communications Limited, Wins Industry Star Award
Founder and Chief Executive Officer of Caritas Communications Limited, Chief Adedayo Ojo, has won th...
BRAND ADVOCACY’S ROLE IN THE SUCCESS OF A BUSINESS
One major mistake business owners often make is neglecting to build a solid business-client relation...
BRAND AWARENESS
One of the most important steps in promoting a new brand or reviving an old one is to catalyze brand...
Reputation
Reputation is the universal opinion or belief of the public regarding someone or something. In corpo...
Reputation Management
The managing of a company’s reputation is a task that must be handled dutifully and cautiously in ...
Traditional Media: Pros And Cons
Traditional media, including billboards, radio, newspapers, magazines, and television have existed f...
Relationship Between New Media And Traditional Media
In modern Public Relations, traditional media and new media have been employed actively to ensure th...