Reputation management is an ongoing effort to influence, nurture, and shape the public’s perception of an organization. It utilizes human and artificial intelligence to track the public’s perception of the brand as well as uses traditional and digital platforms to influence, manage and build a brand’s reputation.
Who is a Reputation Manager?
A reputation manager is a professional who uses different reputation management tactics and tools to develop and maintain a positive public perception of a brand offline or online. A reputation manager safeguards, controls, manages and amplifies the activities and mentions of the brand (negative or positive) to ensure the brand remains reputable, loved and sustains the buy-in of its stakeholders.
Qualities of a good reputation manager
To be a good reputation manager, one must have the following qualities:
- Must be familiar with reputation management tools that can help them keep an eye out for mentions of the brand and track negative or positive mentions like Mentions, Meltwater, Google Alerts and more.
- Be able to develop communication strategies and tactics that will showcase the brand’s best image and generate positive mentions about the brand in the media to endear it to its stakeholders and the general public.
- Ensure any outward message from the brand to digital or traditional platforms is correct, aligns with the company’s goals and values.
- Quickly spot negative mentions of the brand and be ready to collaborate with other key members of the organization to resolve them before they escalate.
- Help the brand achieve its brand goals by conveying its achievements, values, contribution to host communities and more in strategic media platforms that will amplify the brand’s message and help achieve its brand goals as well as portray the brand positively to its stakeholders and the general public.
- Have a good relationship with a network of influencers and media professionals that he/she can easily reach out to when the need to either quell a crisis or amplify the brand’s message arises.
- Build trust and loyalty by neutralizing bad reviews and stories about the brand and implementing tactics that will showcase positive reviews and messages about the brand.
Your brand’s reputation is the heart and soul of your business. If your brand cannot be trusted or has no known reputation, your business will go downhill. It is thus imperative that you hire a reputation management agency like Caritas Communications to manage and build your brand’s reputation. Contact us today.