The global consumer and the retail industry have faced increasing pressures characterized by a decrease in consumer spending, more vocal customers and a tightened credit market. The story is not that much different in Nigeria, where the retail sector is undergoing a constant transformation with international supermarket brands entering and exiting the country, new malls being constructed, and the conversion of informal markets into more modern facilities.

To survive, FMCG players must know how to plug into mainstream media and control the conversation. We have experience working with West Africa’s biggest Consumer Goods companies and creating narratives around their services, fostering engagement, authentic dialogues and more importantly, trust.