What Will Public Relations be in 2050?
Twenty-five years from now, AI is projected to have the capability to handle most of what we current...
Should Brands Be Influenced from Within or Without?
Whose voice should carry the most weight when a brand decides who it is and what it stands for? Shou...
The Evolution of Audience Attention Spans
We live in an era of infinite scroll, instant notifications, and a digital ecosystem that has fundam...
The Dangers of Deepfakes in Crises
When ‘Reality’ Can No Longer Be Trusted The rise of deepfake technology in the last decade has i...
Influencer Scandals and Their Impact on Brand Image
Influencer marketing is a modern communication strategy where brands collaborate with social media p...
Brand Activism and Social Responsibility: Navigating the New Era of Public Relations
In today’s fast-paced and hyper-connected world, businesses are no longer judged solely by the qua...
Cognitus-Caritas Learning Alliance
The COGNITUS-CARITAS Learning Alliance is a bespoke professional development on Strategic Communicat...
WHY MEDIA MONITORING AND ANALYSIS IS ESSENTIAL
Businesses of all sizes have access to a wide media coverage especially in today’s digital age...
DIFFERENCE BETWEEN BRAND ADVOCACY AND BRAND AMBASSADORSHIP
The main aim of both marketing strategies is to promote a brand particularly through word-of- mouth....
Traditional Media: Pros And Cons
Traditional media, including billboards, radio, newspapers, magazines, and television have existed f...