The 10th Anniversary of MIT ETT Programme
Project Category: Oil and Gas
Client: TotalEnergies
The MIT Empowering the Teachers (MIT-ETT) Programme, established in 2010 by TotalEnergies in partnership with the Nigerian National Petroleum Company Limited (NNPCL), marked its 10th anniversary in 2023. To celebrate this milestone, a symposium and awards ceremony was hosted in Lagos in January 2024, recognising the contributions of educators who are shaping science and engineering education in Nigeria. Since inception, over 110 lecturers from Nigerian universities have been trained in innovative teaching methodologies, thereby strengthening the future of STEM education in the country through the programme.
OUR ACTIVATION
– Developed and executed a comprehensive media and communications strategy tailored to the anniversary celebration
– Managed media relationships and coordinated sponsorships to enhance visibility and reinforce TotalEnergies’ leadership in education-focused CSR initiatives
– Published, monitored, and analysed media coverage to measure impact towards brand positioning
OUR RESULTS
– Secured sixty-two (62) media mentions across major platforms: News coverage by Arise TV and NTA Newsline, fifty (50) online media mentions including the News Agency of Nigeria (NAN), ten (10) national newspapers, including ThisDay, Guardian, BusinessDay and Leadership
– Established brand credibility through strengthened relationships with key stakeholders, media outlets, and influencers
– Reinforced the reputation of TotalEnergies as a long-term partner of Nigeria in advancing education and innovation