Support For Your Energy
Project Category: Energy & Renewables
Client: Schneider Electric
Providing Communications Support & Public Advocacy For The Leading Energy Company
Today’s global energy economy is undergoing a rapid evolution. Traditional Energy Infrastructure now sits alongside and incorporates sustainable fuels and energy-efficient technologies. Energy providers have had to evolve to contemporary needs. Industry players face highly complex policies and ever changing regulations. The market opportunity is evolving swiftly for stakeholders in power generation, utilities & transportation, creating the need for a seasoned adviser that combines public policy, corporate reputation expertise & stakeholder engagement.
Schneider Electric is the global specialist in energy management & automation in over 100 countries, helping them to manage their energy & process in ways that are safe, reliable, efficient & sustainable. Schneider Electric has been a player in Nigeria’s energy market since 1978. Schneider Electric recognized the opportunities for energy provision in Nigeria, and identified the need for a corporate communications & public relations company to help launch its products into the West African market & scale its operations.
OUR SOLUTIONS
Caritas worked with Schneider Electric to develop locally relevant communication strategies, assisted with Public Affairs, Communication and Stakeholder Relations support and Digital Media Management.
OUR RESULTS
Caritas handled the media coverage / publicity for the commisioning of Villasol (a product of Schneider Electric), in Asore, a rural community in Ogun State. Villasol is a solar-powered solution for decentralized rural electrification. Through our professional co-ordination of the event, we achieved 100% media attendance. We recorded 75% increase over the agreed number of media report. Another significant accomplishement was a feature story of Villasol, which was published in The Guardian. The story was classified a Global Standard of Reference by Schneider Electric’s headquarters in Paris, France. The event helped position Schneider Electric as a global brand in energy management & solar solutions.