Enabling West Africa’s Digital Revolution

Project Category: Technology
Client: MainOne

Providing Creative Story-Telling & Message Amplification For A Foremost Broadband Provider

With the entry of new submarine in-country carrying a combined capacity of 19TBps, Nigeria acquired the capability to run a digital economy. However, communication gaps often exist between technology companies & their customers. Sometimes it’s difficult to communicate messages in a rapidly evolving industry, especially when you are on a cutting edge, exploring new channels for human innovation and constantly pushing the envelope to see what else is possible.

MainOne is West Africa’s leading connectivity and data center solutions provider. It is the first choice for wholesale Internet, enterprise services, cloud solutions & managed data services for businesses with global scale ambitions. The company operates the only Tier III certified data center in West Africa with ISO 27001, 9001, and PCI DSS certifications. When she launched in 2010, MainOne recognized the need for a reputation management company to assist with an effective market launch, promote her vision & protect her reputation.

OUR SOLUTIONS

Caritas assisted MainOne with her brand launch in 2010, and helped articulate and amplify her broadband revolution message, in addition to Public Affairs, Communications, & Stakeholder Relations support.

OUR RESULTS

Constantly pushing the technology envelope in West Africa, MainOne was at the forefront of offering new tech solutions to governments, enterprises & businesses in the region. Caritas enabled MainOne to push out her message of her Connectivity, Cloud, Managed Services, and Data Center offerings.

This guaranteed MainOne and her subsidiaries dominance in targeted sectors & earned the company & her management multiple recognitions and awards, including Data Economy EMEA 50, Capacity Africa’s People’s Choice Award, Broadband Company Of The Year, Best Pan African Initiative (In Conjunction With Seacom), All Africa Business Woman Of The Year Award, Wholesale Provider of The Year and The Frost & Sullivan Best Practices Winner for the Nigeria Data Center Customer Value Leadership Award, among many others.