NNPC/TotalEnergies JV Achieves Zero Routine Gas Flare
Project Category: Oil & Gas
Client: NNPCL & TotalEnergies
The NNPC/TotalEnergies Joint Venture (JV) marked a major milestone with the successful achievement of Zero Routine Gas Flaring. Based on the progress, the JV became the first Nigerian E&P operator to completely eliminate the routine burning of associated gas from oil production. Caritas Communications led the strategic communications efforts to amplify the development as a landmark occurrence in the country’s oil and gas sector.
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OUR ACTIVATION
To amplify the milestone as the first Nigerian Exploration & Production (E&P) company to end routine flaring, Caritas implemented a comprehensive media strategy:
– Crafted and disseminated a compelling press statement to highlight the achievement
– Targeted top-tier national and sectoral media platforms, including business, energy, and sustainability/environmental outlets
– Coordinated interviews and news mentions on national TV platforms such as Arise TV and NTA
– Secured widespread coverage across mainstream and niche digital outlets
– Facilitated enhanced visibility in national dailies through the publication of news stories and photos
– Aligned key messaging tactics with sustainability, climate change mitigation, and Nigeria’s energy transition commitments
OUR RESULTS
The activation delivered unprecedented visibility and positioned TotalEnergies as a sustainability champion in Nigeria’s energy sector:
– Over thirty-eight (38+) outlets, including Guardian, Vanguard, BusinessDay, ThisDay, Punch, Daily Trust, Nairametrics, NAN, EnviroNews, and Arise News
– Thirteen (13) publications across ThisDay, Vanguard, BusinessDay, Daily Independent, New Telegraph, Blueprint, The Nation, Leadership, The People’s Herald, The Tide, The Beacon, and Daily Trust
– Six (6) photo publications in BusinessDay, ThisDay, The Guardian, Punch, New Telegraph, and Leadership
– Coverage on national TV outlets including Arise TV and NTA.
– Over Fifty-seven (57+) mentions across print, online, photo news, and TV.
– Cemented TotalEnergies’ reputation as the first Nigerian E&P operator to achieve zero routine flaring seven years ahead of regulatory deadlines
– Strengthened stakeholder confidence in the NNPC/TotalEnergies JV’s contribution to energy transition and commitments to the Paris Climate Agreement