Growing Nigerian Based Continental Companies

Project Category: Consumer Goods
Client: Honeywell Group

Showcasing the ‘Good News’ of Nigeria’s leading diversified company

The global consumer and retail industry has faced increasing pressures characterized by a decrease in consumer spending, more vocal customers, and a tightened credit market. In Nigeria, the retail sector is similarly undergoing a transformation with international supermarket brands entering the country, new malls being constructed, and the conversion of informal markets into more modern facilities.

To survive, FMCG players must know how to plug into mainstream media and control the conversation. Caritas has experience executing strategic public relations programs that build equity, increase engagement and drive measurable business results for branded consumer products and services. We have worked with West Africa’s biggest consumer goods companies and subsidiaries, creating narratives around their services, fostering engagement, authentic dialogues and more importantly, trust, using a powerful blend of traditional publicity, social & digital media outreach, strategic partnerships and influencer seeding to reach the hearts, minds and spirits of the target consumers.

Honeywell Group is a foremost indigenous conglomerate that has built a solid track record in the Nigerian business environment by successfully establishing thriving, world-class companies which are market leaders in their respective sectors. The Honeywell Group has evolved into a diversified enterprise with businesses across major sectors of the Nigerian economy, namely: foods & agro-allied; real estate, infrastructure, energy and services. Through additional portfolio investments, the Group is also a significant provider of capital to other sectors of Nigeria’s economy including financial services, telecommunications and security management.