The global consumer and retail industry has faced increasing pressures characterized by a decrease in consumer spending, more vocal customers and a tightened credit market. In Nigeria, the retail sector is similarly undergoing a transformation with international supermarket brands entering the country, new malls being constructed, and the conversion of informal markets into more modern facilities. To survive, FMCG players must know how to plug into mainstream media and control the conversation. We have experience working with West Africa’s biggest Consumer Goods companies and creating narratives around their services, fostering engagement, authentic dialogues and more importantly, trust.
Client Reference: Honeywell Group
Caritas provides corporate communications services including Public Affairs, Media and Communications Support, Media Relations and Media Monitoring & Analysis to Honeywell Group. For the last few years, Caritas has assisted Honeywell build a positive brand image for by identifying key customer touchpoints and using them to build positive first impressions.